Compass articles

30 May 2024

Industry headwinds are Amazon tailwinds: How the retail juggernaut just keeps growing

Stubborn inflation, a slow return to retail commerce growth, and the (eventual) deprecation…

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23 May 2024

Optimising Amazon Advertising Spend

Maximising advertising ROI on Amazon hinges on a data-driven strategy grounded in true product…

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23 May 2024

Amazon in 2023

Despite economic headwinds, Amazon displayed resilience through profitability focus, healthcare…

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23 May 2024

Amazon vs China: UK E-commerce Showdown

As Amazon’s UK growth stagnates in 2023, new challengers like Temu, Shein, and TikTok Shop…

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23 May 2024

Navigating the Cookie-less Era with Amazon Marketing Cloud and Compass Audience Builder

As cookies crumble, Amazon Marketing Cloud (AMC) emerges as a privacy-centric clean room solution,…

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23 May 2024

Maximise your AMC Audience Growth & Efficiency

Amazon Marketing Cloud (AMC) and Demand-Side Platform (DSP) form a potent duo, but mastering…

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23 May 2024

The changing face of Amazon

Amazon’s Q1 2024 results reveal a transforming giant – AWS and Advertising now drive growth…

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7 May 2024

Amazon’s Evolving Role in the Future Success of Consumer Healthcare Brands

Ecommerce is reshaping healthcare, with Amazon emerging as a pivotal channel. Uncover growth…

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7 May 2024

The Changing Landscape of Shower Gels: Insights into Consumer Demand Pre/Post Pandemic

Dive into the evolving shower gel market as consumer demand shifts pre and post-pandemic. This…

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7 May 2024

Amazon’s Growing Dominance in a Competitive UK Pet Supply category

As Amazon solidifies its lead in the UK pet supply market, outpacing even specialist retailers…

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7 May 2024

The UK retail search battle – Amazon vs Google

Long heralded as the upstart challenging Google’s search dominance, Amazon has emerged as a…

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