Compass articles
Industry headwinds are Amazon tailwinds: How the retail juggernaut just keeps growing
Stubborn inflation, a slow return to retail commerce growth, and the (eventual) deprecation…
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Optimising Amazon Advertising Spend
Maximising advertising ROI on Amazon hinges on a data-driven strategy grounded in true product…
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Amazon in 2023
Despite economic headwinds, Amazon displayed resilience through profitability focus, healthcare…
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Amazon vs China: UK E-commerce Showdown
As Amazon’s UK growth stagnates in 2023, new challengers like Temu, Shein, and TikTok Shop…
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Navigating the Cookie-less Era with Amazon Marketing Cloud and Compass Audience Builder
As cookies crumble, Amazon Marketing Cloud (AMC) emerges as a privacy-centric clean room solution,…
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Maximise your AMC Audience Growth & Efficiency
Amazon Marketing Cloud (AMC) and Demand-Side Platform (DSP) form a potent duo, but mastering…
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The changing face of Amazon
Amazon’s Q1 2024 results reveal a transforming giant – AWS and Advertising now drive growth…
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Amazon’s Evolving Role in the Future Success of Consumer Healthcare Brands
Ecommerce is reshaping healthcare, with Amazon emerging as a pivotal channel. Uncover growth…
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The Changing Landscape of Shower Gels: Insights into Consumer Demand Pre/Post Pandemic
Dive into the evolving shower gel market as consumer demand shifts pre and post-pandemic. This…
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Amazon’s Growing Dominance in a Competitive UK Pet Supply category
As Amazon solidifies its lead in the UK pet supply market, outpacing even specialist retailers…
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The UK retail search battle – Amazon vs Google
Long heralded as the upstart challenging Google’s search dominance, Amazon has emerged as a…
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